MoMo
Established in 2007, MoMo is one of the fastest-growing fintech companies in Vietnam, empowering 31 million Vietnamese buyers with easy, efficient, and affordable access to financial services. MoMo launched the first app-based digital wallet in Vietnam in 2014, which becomes a leading super app now to provide comprehensive services to buyers such as payment, fund transfer, mobile top-up, bill payment, ride-hailing, and Online Travel Agency (OTA). It has also established a comprehensive network of online and offline merchant partnerships.
As the most popular digital wallet in Vietnam, MoMo is one of the must-have payment methods for any business looking to expand in the country. According to statistics from the State Bank of Vietnam, MoMo commands a market share exceeding 70% in the digital wallet industry within Vietnam. Additionally, MoMo has achieved a relatively high payment success rate, as they support multiple sources of funds including wallet balances, linked bank accounts and cards, self-owned investment accounts and credit lines pre-issued by MoMo and their partners.
Properties
The following table lists the product properties supported by MoMo:
Payment type | Wallet | ||
Funding source | Wallet balance, Linked bank account, Bound card, Savings Account, BNPL | ||
Acquirer | AlipaySG, AlipayEU, AlipayUS, AlipayUK | Merchant entity location | SG, AU, HK, EU, US, UK |
Payment flow | Redirect | Refund | ✔️ |
Buyer country/region | Vietnam | Partial refund | ✔️ |
Processing currency | VND | Chargeback/Dispute | ❌ |
Minimum payment amount | 1,000 VND | Refund period | 365 days |
Maximum payment amount | 50,000,000 VND | Time to return payment result | Real-time |
User experience
Note: The following payment flows on different terminals are reference only, and represent this payment method's flow on different terminal types. For supported merchants' terminal types, consult Antom Technical Support.
The following graphics show the user experience of paying with MoMo:
- The buyer selects MoMo to pay.
- Display the QR code to the buyer in the merchant page.
- The buyer opens the MoMo app and scans the QR code.
- The buyer is redirected to the payment detail page and confirms the payment.
- The buyer enters the PIN or uses the biometrics to authenticate the payment.
- Upon the payment is successful, display the successful payment page.
- The buyer is redirected to the merchant page to check the payment result.