The Alipay membership card solution offers abilities to create, modify, and issue membership cards to customers. The ability to synchronize transactions of membership cards is also supported. With this solution, you can perform further development for featured membership card applications in the specific industry and use the custom membership card to attract more return customers and inspire more purchases.

User experience

The customer needs to obtain a membership card before using the membership card. Usually, there are two ways to get a membership card:

Apply for a membership card in an offline channel

The merchant can use an in-store QR code for membership card marketing. The customer that scans the QR code is to be directed to a page where they can get the membership card.

Figure 1. Membership card application in an offline channel

Apply for a membership card in an online channel

The merchant can use online channels in Alipay app for membership card marketing. The customer can enter the exclusive page and click to receive the membership card.

Figure 2. Membership card application in an online channel

After the customer gets the membership card, the customer can use the membership card during a purchase by the following steps:

1. Open the Alipay wallet and show the corresponding membership card to the cashier.
2. The cashier scans the membership card barcode with a scanner to complete the member registration.
3. The customer clicks the [去付款] button to start the payment process. The customer is automatically directed to the Alipay barcode payment page.
4. The cashier scans the Alipay barcode on the payment page to complete the payment. In the meanwhile, consumption points are accumulated and other member benefits might be redeemed.

Solution benefits

Boost larger trading volume

Member benefits can greatly inspire purchases. With a membership card marketing strategy, the trading volume will be largely boosted. Based on a lot of facts, the transaction volume is positively related to the number of issued membership cards.

Create more return customers

Using membership card is a great way to retain customers, promote brand recall, and boost repeat visits. With a membership card, the customer is actively engaged with your brand and is provided with a better purchase experience, which encourages more return consumers and promotes repeat consumption behaviour.

Solution flow

After the merchant integrates with the Alipay membership card solution, Alipay users can scan the assigned mini-program QR code with the Alipay app to open the membership card or enter the membership card mini program through a specific link. Below diagram describes the overall solution flow. 

Figure 5. Membership card solution flow