Connecting to a public Wi-Fi might not be easy for Chinese tourists when travelling aboard due to language barrier and user habits. Alipay Wi-Fi connection solution provides a simplified Wi-Fi connection process for Chinese customers and protects Wi-Fi users from phishing and other forms of online fraud. Just with an Alipay account and one-click authorization, an instant connection can be built and the merchant can present precision promotion information on the Wi-Fi connection page.
Figure 1. Main phases of Alipay Wi-Fi solution
With the Alipay Wi-Fi connection solution, a dedicated Wi-Fi can be built specifically for Chinese customers. Chinese customers can connect to the Wi-Fi by authorizing their user data from Alipay app with just one click. After connecting to the Wi-Fi successfully, nearby specials and promotions are displayed on the page for customers to check. Customers can go through the Alipay Wi-Fi connection process by following these steps:
- Select Alipay SSID.
- Select to log in with Alipay on the prompt page.
- Authorize to share personal data to the Wi-Fi provider that cooperates with Alipay.
- Be redirected to a page with the connection result. Additional information such as branding advertising or nearby promotions might be displayed on this page based on the merchant configuration.
Figure 2. User experience of Alipay Wi-Fi solution
Alipay Wi-Fi connection solution can connect the merchant and the customer efficiently by providing a fast and convenient Wi-Fi service. Customers and merchants can both benefit from this Alipay solution.
Optimize Wi-Fi connection experience for customers
The traditional login process to a Wi-Fi network needs complicated operations and involves English interface, which prevents Chinese customers from making a Wi-Fi connection easily and quickly. Alipay Wi-Fi connection solution provides an optimized Wi-Fi connection experience for all Chinese customers by simplifying the connection process and enhancing the Wi-Fi security, which greatly increases the customer satisfaction.
Increase precision marketing opportunity for merchants
A page with marketing information and coupons from nearby merchants can be displayed to customers after the Wi-Fi connecion is built successfully. The merchant can easily deliver tailored advertising to anyone who connects to the Wi-Fi network with the Alipay solution. This provides merchants with opportunity to more accurately target the branding advertising based on the customer profile.
After the merchant integrates with the Alipay Wi-Fi solution, Alipay users can log in with Alipay account to get a Wi-Fi connection. Below diagram describes the overall solution flow.
Figure 3. Alipay Wi-Fi solution flow