Introduction

Overview

Alipay ticket solution provides users with services relating to tourist attractions' mobile payment, paperless tickets, online reservation, and centralized display of the attraction information. With this digital transformation solution, customers can use the Alipay app buy tickets and reserve restaurants in a supremely convenient way without waiting for hours. The whole tour experience can be largely improved by the easy access to online tour guides and various promotions offered by the scenic spots.

The solution is suitable for zoos, theme parks, natural parks, museums, or any other attractions where ticket purchasing experience needs to be optimized.

Note: 

This solution is based on the Alipay app. For solutions that support multiple e-wallets, contact technical support at overseas_support@service.alibaba.com.

User experience

Alipay ticket solution's main services are related to electronic payments and information display.

Electronic payments

To pay for the ticket, customers need to display the Alipay app's payment QR code. They can receive the ticket instantly after the successful payment.

Steps to make a ticket purchase:

1. The customer opens the payment QR code in Alipay app.
2. The customer presents the payment QR code to the attraction's cashier staff.
3. The cashier staff scans the payment QR code to complete the payment.
4. The customer uses the digital ticket received on the mobile device to enter the attraction.

Information display

After completing the payment, customers can browse the Alipay app's discovery platform to get a coupon for an immediate offer or explore more relevant promotions.

Steps to discover more deals:

1. Open the discovery platform on the Alipay app.
2. Select the city you are traveling to.
3. Get coupons and other related information.

Solution benefits

Alipay ticket solution can provide customers a convenient and relaxed ticket purchase experience. Both the customers and merchants can benefit from the Alipay ticket solution.

Merchant benefits

• Better purchasing and reservation experience
  Popular attractions usually have many customers queuing in line for getting the attraction ticket, especially during the peak hours. Alipay ticket solution can speed up the ticket purchasing process by providing a cashless and efficient payment method with minimum actions to take by both customers and cashier staff.
  
  Even if customers are at home, they can make ticket purchases and restaurant reservations through a mobile device. Besides, Alipay provides a pretty good exchange rate when settling the payment.
  
  
• Easier financial management, higher operation efficiency
  With a unified entry provided by Alipay for digital bill traffics, you can get the data for purchase easily from the Alipay system. Besides, less cash income means less cash management risk and cost. Your financial management is greatly simplified.
  
  Previously, daily accounting is not an easy work. Financial management takes time and labor resources. Besides, it is not easy to make a statistical study of the orders made during a day if you already have limited labor resources. With Alipay service, you can easily access to the data of all bills, and make good use of your daily business data to analyze the customer flow pattern, optimize the attraction management, and keep your financial status healthy and in order.
  
  
• More accessible marketing promotion and coupon issuance
  Alipay provides a discovery platform with marketing campaign or coupon issuance for its users, which is the best advertising position for attractions to expose their services, activities, or any other useful information for in-destination tourists after they complete the ticket purchase on Alipay.
  
  Therefore, Alipay can not only change the payment way, but also provide a new and more efficient way to  display information about promotion and coupons.

Service provider benefits

Service providers refer to those who provide services for integrating with Alipay solutions, such as ISVs. Relying on the openness of the Alipay platform, ISVs can quickly open the market and gain revenue.

Alipay can provide the following benefits for ISV/ISOs:

• The most powerful technical support and the latest technology sharing in the electronic payment industry.
• Successful digitalization experience from China market.

Solution flow

By adopting the Alipay ticket solution, customers are supported to pay through the payment QR code on the Alipay app.

The following solution flow illustrates how these three parties interact to complete a ticket purchase:

• The customer
• Merchant / Acquirer, which may perform a direct integration to Alipay or via an acquirer
• Alipay
  
  

Figure 1. Alipay ticket solution flow